I heard this thing on NPR where a couple snobby movie reviewers were discussing how movie reviews didn’t matter if enough marketing money was thrown at a piece of junk. They were using “Hulk” as an example. While I agreed with the premise, Hulk mostly received good reviews – it was a ridiculous example, and made the whole piece seem pretentious and stupid. I liked how the movie stepped slightly outside the predictable summer blockbuster good guy vs. bad guy formula. The bad guy dies halfway through, and the good guy isn’t really “good”, he’s just a guy. Throw in some crazy battle sequences and special effects to please the kids, and you have a good piece of entertainment.